The subject of Internet marketing is so vast and complex that it is difficult to know where to start. But, like everything in life it’s best to start at the beginning and try to go through things in a logical order.
Most of us these days have reached a certain skill level in computing and the internet, mainly through trial and error. We can operate a word processor, we can send emails and we can surf the net. We can Google items we wish to know more about and we can purchase items we like through internet shops and of course get involved in forums related to our particular interests.
Nearly all of us these days can also use a basic photo editor due to the rise in popularity of digital cameras and the ability of the computer to process and store all the images we take nowadays. Remember when we used to have to think about which photos to shoot because we were down to our last two or three exposures and that meant a new film along with all the expense of processing the prints.
Surprising as it may seem, if you have all these basic skills there is no reason why you cannot start to think about internet marketing or just creating your own personal website. There is nothing particularly difficult about it. It’s just a matter of learning the necessary skills in a logical or chronological order.
For this you will need some tuition or training. If you know someone, a friend or relative who would be willing to impart the knowledge, fine you are one of the lucky ones. Failing this you will need to search out a good teacher or mentor, perhaps on the net or even at night classes.
Internet Marketing is full of offers to train you in the skills needed to start online, the cost will vary according to how good that particular marketer believes himself to be! Beware the quality of some of these offers, a good number will teach you but there will be gaps in your knowledge which will constantly frustrate you. The range in price is also quite dramatic, some will offer free training but you can guarantee that there will be an upgrade offered shortly after starting. Others will cost you next years mortgage and not guarantee that you will make money, read the small print! Mind you, there is no guarantee from anyone, eventually it will all be down to your own efforts and obtaining the best value training for the least possible cost.
You will need a system that will EDUCATE you to create a website and then upload it to the web. You will also need a system that enables you to return to the various lessons if and when you need to refresh your memory. Video training is very good for this as you are able to return and replay the lessons until you UNDERSTAND what you are doing. You will also need back up and swift advice if things go wrong.
After learning all this you are then faced with the real business of marketing your product, whatever it may be. This is the IMPLEMENTATION stage and again things don’t stop here. Which particular method or methods do you wish to employ to attract visitors to your site and ultimately sign up to your list of prospects. Again this is an area of the internet that is constantly changing and you will require to be able to keep up with the latest marketing trends and tactics.
So remember the acronym EUI, education, understanding and implementation. It will stand you in good stead for what lies ahead. However, perhaps one of the the most important aspects of all this is that the teacher/presenter is clear, precise and succinct in their approach to instructing and offers value and integrity in what they are teaching. The second most important thing to remember is not to give up!